Solution
The movement is kicked off with Instagram contacting major feminist influencers in Brazil, asking them to create posts answering the question “ What is an empowered woman?” using the hashtag #empoderamento.
However, the influencers and followers soon found out that Instagram added the incorrect spell check on all forms of the word on every post, message, and story – which lead to an uproar for change.
In response Instagram released a statement to other companies and their users explaining the situation and demanding that other platforms remove their spell check error and stand for women empowerment.
An online petition was also made in the form of a filter, accessible directly through Instagram stories, so that people everywhere can show their support for the cause.