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Problem
Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.
Insight
Driving angry can cause you to use up to 50% more fuel than those who drive relaxed.
Idea
S-miles, an on the road exclusive feature that enables Spotify to sync with the car’s built-in instant fuel consumption technology to control stress while driving.
Solution
Use Spotify to help daily commuters save fuel through the mood changing power of music.
How it works
Drivers’ stress levels are monitored by picking up aggressive driving behavior through the instant fuel consumption’s sensors.
When high stress levels are detected, calming music from the user’s liked songs will be automatically added into the queue.
At the end of each drive the user will receive a report of their “S-miles”, informing them of their driving behaviour and fuel economy.
If they’ve done well, their mileage will be converted into free Spotify Premium listening time.
